"What Happens Here" LGBTQ+ Las Vegas Tourism
"What Happens Here" LGBTQ+ Las Vegas Tourism
Las Vegas Tourism The Check Out _30
National Las Vegas LGBTQ+ Commercial
Las Vegas means no assumptions and no judgment.
Keeping this in mind, I wrote the first national LGBT commercial for the LVCVA. It gained media attention in the Huffington Post, The New York Times and in various multicultural and travel publications.
L.A./San Fran Experiential Pride Parade Billboards
We had about $10,000 to produce two billboards that would be featured along the parade route at the LA and San Francisco Pride Parade. Our goal was to promote Vegas as an open and supportive vacation destination for the LGBTQ+ community.
We didn't think basic billboards would be able to break through the clutter, so we came up with an idea to create interactive Pride-themed billboards that offered the public a fun take-away. The billboard displayed a rainbow Pride flag hidden beneath an array of matching Las Vegas-branded metallic shorts. Anyone could take a pair of shorts that wanted one.
The shorts went fast, each location had 1,000 pairs, which were gone halfway through the parade. The billboards were also supported through geo-fencing ads. The billboards were mentioned in LGBTQ+ media outlets, blogs, and social media.