Chrissy the Copywriter

Using genuine Honda parts is important to keep Honda vehicles running like a Honda.

To prove this, we went in search of the biggest skeptic on the internet to win over the social media masses. Enter Pompous Albert, an 'Instafamous' cat who isn’t impressed by a lot and is always skeptical of everything. His many followers seem to share his same sensibility, so we decided to connect with them by creating a visually interesting story, starring Pompous Albert of course, that was not only relatable but that could be easily shared and turned into memes.

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Note: This content was shot and sized for TV and multiple social platforms.