#VegasPardon
LVCVA Presidents Day
Everyone knows what happens in Vegas stays in Vegas, but on Presidents Day we decided to make it official. Armed with pardon certificates and an improv actor, we headed to McCarran International Airport to offer travelers full pardons for whatever they did in Vegas over Presidents Day weekend.
We extended the freedom and discretion, afforded to everyone who visits Las Vegas, to people all over the country via Twitter with #VegasPardon.
Experiential
Visitors leaving McCarran International Airport are offered a photo op with our fictional president while they receive their Las Vegas pardon.
The Takeaway
Physical pardons are handed out to people leaving Las Vegas.
Pardons on Social
We responded to tweets in real time with @replies and video pardons.
The Results
Vegas Pardons was featured on multiple news channels such as ABCNews.com, Agency Spy and tweeted by Nightline.
For just $4,100, we garnered over 300,000 TV impressions, 166 million online impressions and a total earned media of over $3.5 million.