LIGHTING THE WAY
BRAND COMMERCIAL
Cadillac embodies transformation and confidently inspires others to pursue their own goals.
For the Oscars, we unveiled Cadillac’s first-ever luxury EV in a spot that showcased the beginning of its electric transformation, paralleling the story of a CEO looking back at her transformative journey to the top.
ENTER ORDINARY
EXIT EXTRAORDINARY
RETAIL COMMERCIAL
Springtime is associated with transformation, both literally and figuratively. Coincidentally, so is driving a Cadillac.
"ART OF YOU"
CELESTIQ REVEAL
One of a kind and custom commissioned, CELESTIQ is a work of art as singular as its owner—so the grand reveal of this vehicle had to be just as unique.
"Art of You" was created to bring the bespoke nature of CELESTIQ to life, generating customized artwork through an interactive and personalized experience for each individual. I played a key role in bringing this experience to life by skillfully crafting engaging and compelling web copy, devising captivating social media posts, and creating many other pieces of written content.
Meta-Human Consultant
Want to know more about Cadillac? Allow me to introduce you to Cadia, the voice-activated meta-human. The name "Cad" is derived from Cadillac, while "ia" is the reverse abbreviation for artificial intelligence.
I assisted in the creation and naming of this innovative and intelligent assistant.
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