For under $40,000, we created a campaign that showcased dogs and cats as the latest, greatest, must-have items you just can’t live without. 

Within the first week of the campaign, the Dog In-FUR-mercial got 5 million views on Facebook and has since garnered a few million more. It also has over 128,000 shares, 20,000 likes and 2,000 comments.

Scroll down and take a look at the full campaign—and don't forget to listen to the radio spots!